I Will Probably Never Get Into PPC
Scared money doesn’t make money! Words to live by if you run a business. I don’t mind spending money to make money. Recently Alan (a fellow, local affiliate marketer) generated a little over $10,000 in gross revenue in about 10 weeks, it was all done via NeverblueAds with the assistance of Coach from PPC Coach. As Alan stated this is gross, not net, his net profit was somewhere around 50%, he spent $5,000 to make $5,000. Not bad, but I just can’t stomach giving Google or Yahoo! that much money. I hear stories like this all the time, via Twitter or on other affiliates blogs. “Just lost $500 testing this new offer, but it looks like it might do well”, when I hear things like that it makes my stomach turn.
Now I said “probably”. I know enough about PPC from soaking up knowledge over the years, I’ve just never taken the “dive”. At some point I might join PPC Coach, the guy has created a lane for himself and has helped a lot of people, he is probably one of the few people in this industry that sleeps really well at night, knowing that he is truly “laying his treasures in heaven”, not just making a lot of money and keeping it [and the knowledge] to himself. I respect that.
The future for me is local. I’ve already got a great system in place with no concerns of Quality Score or Split Testing. For now though, I’ll stick to SEO, Media Buying, email drops, and my many other methods, be they white or black, they have served me well, and if it ain’t broke, well, leave that MOTHA alone!
